Happilo has partnered with Bollywood’s fashionable on-screen jodi, Sidharth Malhotra and Kiara Advani, as its model ambassadors. The duo is making headlines for not simply being probably the most adored couple, but additionally for being ardent health fanatics. They’ve been roped in to popularise the idea of snacking on protein-rich, wholesome, and super-tasty snacks.
Happilo has rolled out its maiden movie star advert marketing campaign that includes each of its model ambassadors. The TVC endeavors to strengthen Happilo’s core promise of spreading happiness and love by meals. Set in opposition to the backdrop of the festive season, the TVC portrays celebrities at a celebration together with their friends who’re visibly bored. Nonetheless, the ambiance is then remodeled with the entry of the model mascot – Happi, the bear, who energises the gang along with his Happilo dry fruits and path mixes. The movie, launched in Hindi, Marathi, Tamil, Telugu, and Kannada, will even be promoted throughout all principal channels on TV, OTT platforms, cinema, social media, and YouTube to strengthen the model’s visibility and produce the model nearer to its shoppers.
Talking of the partnership, Vikas D Nahar, Founder & CEO, Happilo, says, “We’re delighted to welcome Sidharth and Kiara as ambassadors of the model. They each like to binge on tasty meals, and but well being and health are of the utmost precedence. At Happilo, we curate and supply dry fruit-based merchandise that cater to the snacking habits of our shoppers while selling well being concurrently. We’re ecstatic to affix fingers with the couple to drive the wholesome snacking revolution in India.”
The self-confessed foodie duo, who additionally prioritize health, have shared their love for locating merchandise that satiate their cravings and assist sustain their health objectives. Talking of the partnership, Kiara Advani says, “If there may be one factor anybody is aware of about me, it’s that I like binge consuming. I’m thrilled to be related to a model that’s discovering scrumptious methods to carry well being to folks’s bingeing habits. Happilo is the one-stop store for all issues wholesome and engaging.”
Echoing related ideas, Sidharth Malhotra says, “Like Kiara, I’m additionally a foodie, however I’m a giant believer in staying match too. Happilo, as a model, stands for the ethos of being wholesome and scrumptious. Their dry fruit and nut-based merchandise are each tremendous tasty and largely pure, making them a fantastic choice to snack on. I’m excited to be selling a model that’s so near what I imagine in.”
Happilo has been on the forefront of introducing premium merchandise which can be acquainted to the Indian palate and will be consumed all through the day. The model has additionally diversified its product portfolio to cater to the ever-evolving calls for of shoppers by launching an array of latest choices primarily based on dry fruits and nuts as the bottom elements.
Happilo is an omnichannel wholesome snack model that gives an array of meals merchandise to prospects, together with dried fruits, dates, seeds, nuts, berries, path mixes, dry fruit bars, brittle, nut-based butter and spreads, and is the class chief within the nation. The Bengaluru-headquartered start-up, based in 2016, was born out of Vikas D Nahar’s ambition to construct certainly one of India’s main suppliers of premium and wholesome snacks that are excessive on style as effectively.
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