Luxurious accent rental platform Vivrelle is seizing new floor, partnering with Amazon and Shopbop in its first resale endeavor.
Successfully launching as storefronts on Amazon-owned e-tailer Shopbop.com and Amazon.com on Friday, the launches coincide with Vivrelle’s mission to additional its on-line footprint — and entry to the round financial system.
“Shopbop has an unparalleled attain and likeminded aesthetic,” mentioned Vivrelle cofounder Blake Geffen, “And with our curated stock at Vivrelle, [Shopbop] felt like the perfect accomplice to assist make our luxurious equipment extra accessible, extending their life cycles and permitting shoppers to rethink how they view their holistic closets. The Shopbop storefront on Amazon is the proper extension to proceed to achieve a broader viewers.”
The storefronts on both e-commerce supplier will enable clients to buy coveted pre-loved purses and jewellery objects from Vivrelle (together with names like Chanel, Gucci and extra) providing an outlet for these items which may be approaching prolonged life. Vivrelle mentioned the resale items have been curated specifically for the Shopbop buyer.
Consumers additionally get particular perks. All customers who buy Vivrelle objects from Shopbop will even get entry to a three-month-long discounted membership to Vivrelle in a cue to “full the look,” per the corporate. Vivrelle has tiered memberships based mostly on frequency and worth of things spanning $39 to $279 a month. By the Vivrelle rewards program, each greenback spent by a Vivrelle member on Shopbop.com interprets into rewards credit. Purchases of Vivrelle objects from Shopbop.com additionally imply reductions towards their Vivrelle membership.
Recognized for giving its members the star remedy, in June, the corporate opened its 14,000-square foot NoMad showroom and social membership close by inns just like the Ace Lodge. Just lately, influencers like Arielle Charnas (One thing Navy founder) partnered with the corporate to hire out her high-profile closet, letting debtors discover their selection of Bottega Veneta and Chanel baggage, Hermès bracelets and extra.
With some 87 % of Vivrelle members having bought an merchandise by Vivrelle and remaining energetic members by this system, the start-up is boasting buyer retention.
In a previous interview with WWD, cofounder Wayne Geffen described the texture Vivrelle is making an attempt to convey. “We don’t say rental anyplace in our communication. We aren’t a rental website or a transaction-based website. It’s actually meant to be an expertise — a digital extension of your closet and the best way you view your closet is simply completely different with Vivrelle.”
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